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The contract between you and Feel This Way Ltd. Written to be read, not to be skipped — and nothing in here takes away your statutory rights as a consumer.
Last updated: 6 August 2026
This website is operated by Feel This Way Ltd ("FTW", "we", "us", "our"), a private limited company registered in England & Wales under company number [COMPANY NO.], with its registered office at [REGISTERED OFFICE ADDRESS].
VAT registration number: [VAT NO. — or delete this line if not registered]
Email: hello@feelthisway.com
Throughout this site, "you" means the person browsing or buying. By using this site or placing an order you accept these terms, our shipping policy, our returns and refunds policy and our privacy policy, all of which form part of these terms.
Your order is an offer to buy, not a completed contract. The order confirmation email we send is an acknowledgement that we received it, not an acceptance.
A binding contract is formed only when we dispatch the goods, or send you an email confirming they've entered production, whichever happens first.
We may decline or cancel an order before that point if:
If we cancel an order you've already paid for, we refund you in full, promptly, to the original payment method.
Despite our best efforts, an item may occasionally be mispriced. If the correct price is higher than the price shown, we'll contact you before dispatch and give you the choice of paying the correct price or cancelling for a full refund. We will never charge you more without your agreement.
Our pieces are made for us by third-party production partners and released in limited runs rather than held as continuous stock. Because of that:
Where a print or garment falls outside those tolerances, or is cracked, faded, misprinted, damaged or on the wrong item, that is a defect. Report it within 30 days of delivery with photographic evidence and we will replace or refund it — see our returns policy.
We remain responsible to you for the goods and for this contract regardless of who makes or delivers them. Our arrangements with our production partners are between us and them and do not limit your rights against us.
Nothing in these terms removes or limits your legal rights as a consumer.
Our own policies sit on top of these rights, not instead of them. Full detail is on the returns and refunds page.
The FTW name and wordmark, the strikethrough device, the star mascot, all garment designs, slogans, artwork, photography, copy and the design of this site are owned by or licensed to Feel This Way Ltd and are protected by copyright, trade mark and other intellectual property laws.
Buying a product gives you the product. It does not give you any right in the design. You may not:
Personal, non-commercial use — wearing it, photographing yourself in it, posting about it — is not just allowed, it's the entire point.
If you post content publicly that tags, mentions or features FTW products, or if you submit content to us directly (photos, videos, reviews, or affiliate and creator content):
Creators and affiliates working with us are additionally bound by the terms of that programme, and must disclose paid or gifted partnerships clearly in line with FTC guidance in the US and CAP/ASA rules in the UK.
We do not exclude or limit our liability in any way where it would be unlawful to do so. In particular, we do not exclude liability for:
Subject to that, we are responsible for loss or damage you suffer that is a foreseeable result of our breaking this contract or failing to use reasonable care and skill. We are not responsible for loss or damage that is not foreseeable, nor for any business loss — we supply products for domestic and private use, and if you use them for any commercial purpose we have no liability for loss of profit, business, contracts or opportunity.
Where permitted by law, our total liability in connection with any order is limited to the amount you paid for that order.
This site relies on third parties — our ecommerce platform, payment processors, print and fulfilment partners, carriers and analytics providers. Their handling of your data is covered in our privacy policy.
We may link to third-party sites. We don't control them, we don't endorse them by linking, and we're not responsible for their content, products or policies. Read their terms before you use them.
We may update these terms from time to time — for example to reflect changes in the law, our products, or how we operate. The version in force is the one published on this page, and the date it was last updated is shown at the top.
The terms that apply to your order are the ones in force at the time you placed it. We won't apply later changes retroactively to a contract already formed.
These terms and any dispute arising from them are governed by the laws of England and Wales, and the courts of England and Wales have jurisdiction.
If you are a consumer resident elsewhere, this choice of law does not deprive you of the protection of the mandatory consumer laws of your own country, and you may also be able to bring proceedings in your local courts. US customers retain all rights under the consumer protection laws of their state of residence.
Before starting any formal proceedings, please contact us — we'd genuinely rather sort it out directly. See the complaints route on our returns page.
Questions about these terms: hello@feelthisway.com
Feel This Way Ltd
[REGISTERED OFFICE ADDRESS]
Registered in England & Wales, company number [COMPANY NO.]