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Terms &
conditions

The contract between you and Feel This Way Ltd. Written to be read, not to be skipped — and nothing in here takes away your statutory rights as a consumer.

Last updated: 6 August 2026

Who we are

This website is operated by Feel This Way Ltd ("FTW", "we", "us", "our"), a private limited company registered in England & Wales under company number [COMPANY NO.], with its registered office at [REGISTERED OFFICE ADDRESS].

VAT registration number: [VAT NO. — or delete this line if not registered]

Email: hello@feelthisway.com

Throughout this site, "you" means the person browsing or buying. By using this site or placing an order you accept these terms, our shipping policy, our returns and refunds policy and our privacy policy, all of which form part of these terms.

Using this site

  • You must be at least 16 years old to use this site, and at least 18 to place an order. If you're under 18, ask a parent or guardian to order for you.
  • You agree not to use the site for any unlawful purpose, to introduce malicious code, to scrape or harvest data, to attempt to gain unauthorised access to any part of it, or to interfere with how it works for anyone else.
  • You are responsible for keeping any account credentials confidential and for activity under your account.
  • We may suspend or refuse service to anyone, for any lawful reason, including suspected fraud or abuse of our staff.

Orders & when a contract is formed

Your order is an offer to buy, not a completed contract. The order confirmation email we send is an acknowledgement that we received it, not an acceptance.

A binding contract is formed only when we dispatch the goods, or send you an email confirming they've entered production, whichever happens first.

We may decline or cancel an order before that point if:

  • the item is unavailable or we can no longer produce it;
  • there was an error in the price or product description;
  • we suspect fraud, resale, or breach of these terms;
  • we can't ship to your address.

If we cancel an order you've already paid for, we refund you in full, promptly, to the original payment method.

Prices, tax & payment

  • UK prices are shown inclusive of VAT at the applicable rate. US prices are shown exclusive of sales tax, which is calculated and added at checkout based on your delivery address where we're required to collect it.
  • Prices are in the currency shown at checkout and may differ between markets.
  • Delivery charges are shown separately before you pay. See our shipping policy.
  • Payment is taken at the point of order. We accept the methods displayed at checkout.
  • We don't store your full card details. Payments are processed by our payment providers under their own security standards.
  • We may run promotions, discount codes and sales. Codes can't be combined unless we say so, have no cash value, and can be withdrawn at any time before use.

Pricing errors

Despite our best efforts, an item may occasionally be mispriced. If the correct price is higher than the price shown, we'll contact you before dispatch and give you the choice of paying the correct price or cancelling for a full refund. We will never charge you more without your agreement.

Our pieces

Our pieces are made for us by third-party production partners and released in limited runs rather than held as continuous stock. Because of that:

  • Orders enter production quickly — normally within 24 hours — and once production has started an order cannot be amended, cancelled or redirected. This does not affect the statutory cancellation rights described below.
  • Print placement may vary by up to ± ½ in (1.3 cm) from the stated position, and garment measurements by the same tolerance. This is normal and is not a fault. See the size guide.
  • Colours on your screen may differ from the printed result, and the same ink reads differently on different garment colours.
  • Faint marks on dark garments when new, minor fibre texture through a graphic, and small variations between embroidered pieces are inherent characteristics of the garment and not defects.
  • Items in a single order may be finished at different sites and arrive in separate parcels at different times, at no extra cost to you.
  • Product images, including flat lays and mock-ups, are illustrative.
  • We may change designs, fabrics, production partners or the range at any time. Changes do not affect orders already accepted.

Where a print or garment falls outside those tolerances, or is cracked, faded, misprinted, damaged or on the wrong item, that is a defect. Report it within 30 days of delivery with photographic evidence and we will replace or refund it — see our returns policy.

We remain responsible to you for the goods and for this contract regardless of who makes or delivers them. Our arrangements with our production partners are between us and them and do not limit your rights against us.

Your statutory rights

Nothing in these terms removes or limits your legal rights as a consumer.

  • UK customers: you have rights under the Consumer Rights Act 2015 (goods must be of satisfactory quality, fit for purpose and as described) and, for distance sales, a 14-day right to cancel under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013.
  • US customers: you have rights under federal and state consumer protection law, including the FTC's Mail, Internet, or Telephone Order Merchandise Rule on shipping times, and any state-level rights that apply where you live.

Our own policies sit on top of these rights, not instead of them. Full detail is on the returns and refunds page.

Our intellectual property

The FTW name and wordmark, the strikethrough device, the star mascot, all garment designs, slogans, artwork, photography, copy and the design of this site are owned by or licensed to Feel This Way Ltd and are protected by copyright, trade mark and other intellectual property laws.

Buying a product gives you the product. It does not give you any right in the design. You may not:

  • reproduce, print, or manufacture our designs or logo on any item, for sale or otherwise;
  • use our name, logo or artwork in your own branding, merchandise, listings or advertising;
  • buy from us for the purpose of commercial resale without a written wholesale agreement;
  • scrape, copy or republish our product imagery or site content.

Personal, non-commercial use — wearing it, photographing yourself in it, posting about it — is not just allowed, it's the entire point.

Content you post, and our creator programme

If you post content publicly that tags, mentions or features FTW products, or if you submit content to us directly (photos, videos, reviews, or affiliate and creator content):

  • You keep ownership of your content.
  • You grant us a non-exclusive, royalty-free, worldwide licence to use, reproduce, adapt and display that content on our website, social channels, email and paid advertising, with credit to your handle where practical.
  • You confirm you have the right to grant that licence, that the content is yours, and that anyone identifiable in it has agreed to appear.
  • You can ask us to stop using a specific piece of content at any time by emailing us, and we'll remove it from anything within our control as soon as reasonably possible.
  • Reviews must reflect genuine experience. We don't edit reviews to change their meaning, and we don't remove reviews for being negative — only for being abusive, off-topic, or fake.

Creators and affiliates working with us are additionally bound by the terms of that programme, and must disclose paid or gifted partnerships clearly in line with FTC guidance in the US and CAP/ASA rules in the UK.

Liability

We do not exclude or limit our liability in any way where it would be unlawful to do so. In particular, we do not exclude liability for:

  • death or personal injury caused by our negligence;
  • fraud or fraudulent misrepresentation;
  • breach of your statutory rights as a consumer, including under the Consumer Rights Act 2015;
  • defective products under the Consumer Protection Act 1987.

Subject to that, we are responsible for loss or damage you suffer that is a foreseeable result of our breaking this contract or failing to use reasonable care and skill. We are not responsible for loss or damage that is not foreseeable, nor for any business loss — we supply products for domestic and private use, and if you use them for any commercial purpose we have no liability for loss of profit, business, contracts or opportunity.

Where permitted by law, our total liability in connection with any order is limited to the amount you paid for that order.

Third-party links and services

This site relies on third parties — our ecommerce platform, payment processors, print and fulfilment partners, carriers and analytics providers. Their handling of your data is covered in our privacy policy.

We may link to third-party sites. We don't control them, we don't endorse them by linking, and we're not responsible for their content, products or policies. Read their terms before you use them.

Changes to these terms

We may update these terms from time to time — for example to reflect changes in the law, our products, or how we operate. The version in force is the one published on this page, and the date it was last updated is shown at the top.

The terms that apply to your order are the ones in force at the time you placed it. We won't apply later changes retroactively to a contract already formed.

Governing law & disputes

These terms and any dispute arising from them are governed by the laws of England and Wales, and the courts of England and Wales have jurisdiction.

If you are a consumer resident elsewhere, this choice of law does not deprive you of the protection of the mandatory consumer laws of your own country, and you may also be able to bring proceedings in your local courts. US customers retain all rights under the consumer protection laws of their state of residence.

Before starting any formal proceedings, please contact us — we'd genuinely rather sort it out directly. See the complaints route on our returns page.

General

  • Severability. If any part of these terms is found to be unenforceable, the rest continues to apply.
  • No waiver. If we delay in enforcing a term, that doesn't stop us enforcing it later.
  • Assignment. We may transfer our rights and obligations under these terms to another organisation, and we'll tell you if we do. You may only transfer yours with our written agreement.
  • Third parties. This contract is between you and us. No one else has any right to enforce it.
  • Events outside our control. We're not liable for delays or failures caused by events beyond our reasonable control, but we'll contact you and you can cancel and be refunded if the delay is substantial.

Contact

Questions about these terms: hello@feelthisway.com

Feel This Way Ltd
[REGISTERED OFFICE ADDRESS]
Registered in England & Wales, company number [COMPANY NO.]

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