Size
guide

How to measure

Our tables give garment measurements taken flat, not body measurements. That's deliberate — it's the only way to compare a piece you already love against one you're about to buy.

The easy way

1. Take a top you already own that fits how you want.
2. Lay it flat on a table, smooth out the wrinkles, don't stretch it.
3. Chest width: measure straight across from armpit seam to armpit seam.
4. Body length: measure from the highest point of the shoulder straight down to the hem.
5. Match those two numbers to the tables below. Chest width is the one that matters most.

If you'd rather measure yourself

• Chest: measure all the way around the fullest part, under the arms, keeping the tape level. Divide by two, then add 2–4 inches for a regular fit or 5–7 inches for oversized. That's your target chest width.
• Waist: measure around your natural waistline, tape snug but not pulling.

Tees — unisex

Unisex cut with a slightly boxy body and set-in sleeves. True to size. Soft midweight cotton — it softens further with washing but holds its length.

Hoodies & sweats — unisex

Heavyweight body, brushed fleece inside, double-lined hood, ribbed cuffs and hem. Roomier through the body than the tee at the same size — if you want a hoodie and tee to layer, take your usual size in both.

Shorts

Elasticated waistband with an internal drawcord. Mid-length. If you're between sizes, size down for a closer fit or up for the baggier look.

Caps & totes

Cap — one size

• Six-panel, structured front, curved peak
• Adjustable strap fits head circumference 21¼–23½ in (54–60 cm)
• Crown height approx. 3½ in (9 cm)

Tote — one size

• Body 15 × 16 in (38 × 41 cm)
• Handle length 24 in (61 cm), approx. 11 in (28 cm) shoulder drop
• Thick canvas — stiff enough to stand up on its own

Stickers

Individual stickers range from 2–4 in (5–10 cm) on the longest edge. Waterproof vinyl, dishwasher-safe on the top rack, fine on a laptop or bottle.

US / UK size conversion

Our pieces are sold in unisex sizing. If you normally shop women's UK sizes, this is the closest equivalent — but the flat measurements above will always be more accurate than a conversion chart.

Women's sizes here assume you want a regular fit. For the oversized look most people wear these with, take the size above.

Fit tolerance & what's normal

These are apparel manufacturing figures, not laboratory ones. Two garments of the same size can differ slightly and both be correct.

• Garment tolerance: up to ± ½ in (1.3 cm) on any measurement. Industry standard, not a fault.
• Print placement: up to ± ½ in (1.3 cm) from the stated position. Each piece is aligned individually.
• Colour: screens are backlit, cotton isn't. Printed colour can differ slightly from your device, and the same ink reads differently on different garment colours.
• New-garment marks: faint shadows around the graphic on dark pieces lift on the first cold wash.
• Embroidery: stitched thread varies slightly between pieces. That's the medium, not an error.

If you ordered the wrong size

It happens. Here's exactly what you can do about it.

• Before it ships: email us within 12 hours of ordering and we can usually change the size. Orders enter production about a day after you place them, and after that nothing can be changed.
• After it arrives: one free size exchange per order within 30 days, on unworn pieces with tags on. We cover the return postage.
• UK & EU customers: you also have a statutory 14-day right to cancel, separate from the above.
• Always: if a piece is faulty, or isn't the size you actually ordered, that's on us and it's free to fix.

Full detail on the returns and refunds page.