What we collect, why we collect it, who sees it, and how to make us stop. We never sell your data.
Last updated: 12 August 2026
Who is responsible
FEEL THIS WAY LTD ("we") is the data controller for personal data collected through feelthisway.com.
Registered in England & Wales, company number 17312398. Registered office: Office 1363, 85 Dunstall Hill, Wolverhampton, WV6 0SR, United Kingdom.
What we collect
Name
Email address
Delivery and billing address
Phone number, if you give one
Order history
Payment confirmation — we never see or store your full card details
Device and browsing data, through cookies
Why we use it
To process and deliver your order — necessary to perform our contract with you
To provide customer support — necessary to perform our contract
To send marketing emails — only with your consent, withdrawable at any time
To prevent fraud and meet legal obligations — our legitimate interests and legal duty
Who we share it with
Shopify — our store and checkout platform
Our production and fulfilment partners — they receive your name and delivery address only, to make and send your order
Payment processors — to take payment securely
Analytics providers — only if you accept analytics cookies
We never sell your dataNot to advertisers, not to data brokers, not to anyone.
Where your data goes
Some of these providers are outside the UK. Where that happens, transfers are protected by UK-approved safeguards such as the International Data Transfer Agreement.
How long we keep it
Order records: 6 years, as UK tax law requires
Marketing consent: until you withdraw it
Your rights
You can ask us to:
Give you a copy of your data
Correct it
Delete it
Restrict how we use it
Object to our using it
You can withdraw marketing consent at any time. Email info@feelthisway.com and we will respond within one month.
You can also complain to the Information Commissioner's Office at ico.org.uk.
Contact
FEEL THIS WAY LTD
Office 1363, 85 Dunstall Hill
Wolverhampton, WV6 0SR
United Kingdom